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Psychology

02/21/2018 / By Edsel Cook

Americans aren’t brand loyal when it comes to groceries: Research of consumer buying habits reveals a willingness to visit multiple stores

There’s no such thing as ‘brand loyalty’ or ‘store loyalty’ for Americans when it comes to groceries. The findings of a St. Louis-based research team suggested we’re willing to visit up to ten different grocery stores just to get that desert topping or Granola bar we want, reported a ScienceDaily article. Business school researchers from different […]

01/26/2018 / By Michelle Simmons

Experts warn that kids who watch TV see more ads for junk food, consuming on average 500 more snacks per year than kids who don’t

Indeed, advertisements influence the mind. Experts discovered that children and teens who watched over three hours of TV commercials a day consumed more unhealthy foods compared to those who only saw only a few TV ads. The research team based the study on a YouGov survey, which involved more than 3,000 participants who were 11 […]

08/28/2017 / By Jayson Veley

Food samples given away at grocery stores rely on “hacking” the brains of consumers with a clever influence strategy

If you’ve ever gone to a supermarket and taken a free sample of one of the store’s products – maybe a slice of cheese or a small cup of soup, for example – then chances are somebody tried to hack into your brain. Of course, “hacked” in this sense doesn’t mean using some kind of […]

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