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persuasion

01/08/2018 / By Frances Bloomfield

You are being conned: Former Big Food ad exec unveils marketing tricks used by food manufacturers that persuade you to “super-size it”

Many believe in the saying “bigger is better”, and it’s this adage that has become a common marketing ploy in the food industry. According to former McDonald’s advertising executive Dan Parker, this is but one of many tricks being used to fool people into eating supersized food portions. Another one is to reduce the size […]

08/28/2017 / By Jayson Veley

Food samples given away at grocery stores rely on “hacking” the brains of consumers with a clever influence strategy

If you’ve ever gone to a supermarket and taken a free sample of one of the store’s products – maybe a slice of cheese or a small cup of soup, for example – then chances are somebody tried to hack into your brain. Of course, “hacked” in this sense doesn’t mean using some kind of […]

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